This picture is creative because it means the promotion of food promotion that is a trend and demand for the target audience. Outdoor advertisements are quite common these days. They play a vital role in promoting the business.
Based on the picture, it has an element of art we can describe. What creatively showcases the highest quality is that they encourage KFC chickens by using such creative features using different types of lines. Continuous, broken, vertical, jagged, horizontal drastically changes the psychology of an artwork, impacting the viewer significantly. Manipulated colour in their art to provoke different feelings. Colour can be used symbolically or to create a pattern. For example, in this ad, they use dark colours such as orange and black shadow to stimulate the target audience to buy. This will keep the audience interested in the ad. The use of colour is essential to give the audience drooling and hungry to purchase the product.
Market segments can be established using three general criteria Homogeneity, everyday needs within a component, Distinction, uniqueness from other features, Reaction, a similar response to marketing tactics. Through customer segmentation and personalized marketing campaigns, companies reduce the risk of running campaigns to disinterested users. Demographic segmentation divides the market into smaller categories based on demographic factors, such as age, gender, and income.
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